![]() ![]() But most notably, with all the attention on Instagram-friendly dishes and unicorn foods, ube is getting a lot of love because of its color. With a demand for Filipino food, a few farmers have started to grow the hardy, tropical plant stateside too. First, Filipino cuisine is gaining notoriety with the rise of hip restaurants like Jeepney in New York, Bad Saint in Washington D.C., and Lasain Los Angeles. Indigenous to the Philippines, the yam has grown in popularity in the U.S. While that color may be familiar around a Filipino dinner table, it is pretty unusual for the average American diner and they’ve been clamoring for it. It’s a tuberous vegetable called Dioscorea alata, or ube, also known as the purple yam-no surprise the vegetable is celebrated for its distinctive hue. Last year, Trader Joe’s got in on the action with their ube ice cream (which is back this summer), and the current bread baking craze has collided with this striking tuber in the form of ube sourdough: So, What Is Ube? From soft serve and pastries to bubble tea and cocktails, foods have been looking very, very violet thanks to ube, the purple yam. If you’ve been watching Instagram at all for the past couple years, you’ll notice there’s one trend that still seems to be popping up everywhere. Here, an overview of ube, the Filipino purple yam that’s taken over Instagram. All week (and all summer) long, we’ll bring you transportive flavors and travel-inspired ideas from around the world, so you can take your taste buds on a trip and give your mind a mini vacation while you’re still at home. Interested parties would be hard-pressed to not find some form of ube at a local Filipino store or on Amazon, Ponseca said, making it super easy to turn everything you eat into a purple feast.With coronavirus making travel a tricky and even potentially dangerous prospect this year, we’re embracing the summer staycation. ![]() This version is often sweetened, making it perfect for baked goods. Ube jam or ube paste (also known as ube halaya) may be ube's most commonly sold form. "It's basically like food coloring, except that it is made from ube and also has the ube flavor," Ponseca said. One is a dehydrated powder, which is made from an ube that is dried and then pulverized. Ponseca says that the purple yam can be found in three different forms. "I've only found it once in the U.S." Typically, ube is sold after the fresh tuber has been processed. It's incredibly difficult to find fresh ube, Ponseca explained. Taro is also typically used in savory dishes in Filipino cooking, while ube is more commonly used for sweet treats. Taro, which is also popular in Filipino cuisine, is typically white on the inside and not purple, though it may turn purple once cooked, Paste noted. It's easy to confuse ube with taro, but they are completely different foods. Ponseca likes to give ube the sweet-and-savory treatment at her restaurants, where she serves fried chicken with ube waffles. In the U.S., ube is most often found on menus in ice cream form, though some restaurants do make vibrant purple baked goods from it. It's also a staple ingredients in halo-halo (pictured above), a popular Filipino treat of shaved ice, evaporated milk and a number of toppings like ube, tapioca and plantains. ![]() ![]() The vegetable is used to make everything from cakes, to cheesecakes, to flans, to candy and ice cream. Because of its somewhat sweet flavor profile, ube is most commonly used in sweet dishes over savory ones. ![]()
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